Ronnie Nurss.com

Metaphor is the understanding of one thing in terms of something else, and is a product of Right-brain thinking.  The book, A Whole New Mind by Daniel Pink, stresses the importance of developing and using Right-brain thinking in the businesses world and life. 

Left brain = literal and textual.  Right brain = metaphorical and contextual.  Knowledge workers tend to be dominated by left-brain thinking.  Practicing to balance both sides will be crucial for business and life in the future or globalization and self-fullfillment and happiness. 

 George Lakoff writes that metaphor is central to reason, and believes that human thought processes are largely metaphorical.  Lakoff says that metaphors are central to development of thought, and how we think metaphorically in nature.

Metaphorical thinking helps us understand others, which will be crucial in business as we will come into contact and work with people of diverse backgrounds in the forms of collaboration. 

Besides in the business world, and as Pink notes, that the more material benefits and comforts brought to use by abundance will matter much less than the metaphors by which we live by.  As Lakoff explains, “A large part of self-understanding is the search for the appropiate personal metaphors that make sense of our lives.”

Realizing, understanding and thinking more metaphorically are great tools to consider using while dealing with life and work.  Metaphors are creative, fun, and can connect people together powerfully.  As Pink caps it off, the more we understand methapor, the more we understand ourselves.